Beauty: 7 Tips to Stop Eyeshadow From Creasing

• Power of powder: First, tap concealer or foundation on the lids, followed by a light dusting of translucent powder. Apply eye shadow as usual. If you have particularly oily lids, skip the concealer or foundation step and go with a light application of powder instead.
• Power of primer: Or you can create a smooth surface on the lids with a primer, like Urban Decay's famous Eye Shadow Primer ($17) or Victoria's Secret's Lasting FX Eyeshadow Primer ($8), which both help color last longer.
• Dry surface: Always make sure the skin is completely dry before applying any kind of shadow.
• Thin layers: Always tap off any excess shadow product before applying shadow to your lids. Start out with a subtle veil of color, building up with another thin layer or two, as needed to prevent caking. Tip: Use a flat-head eye shadow brush to apply shadow, working in a stippling motion to set in.
• How to do cream: Cream shadows have a tendency to crease the most, so for best results, tap on a translucent powder or eye shadow in a similar color over the cream. Or consider going with a cream-to-powder formula instead.
• When working with powders: Consider staying away from shimmery shadows on the creases and outer corners of the eyes, where creasing is more likely to happen. Instead, save the shimmer for under the browbone as a highlighter. Hint: For even more crease-proof action, set your shadow with a swipe of translucent powder.
• No eye cream: When it comes to keeping concealer cake-free, eye creams are a must. But when it comes to keeping shadow crease-free, keep the eye creams away. They're too heavy for delicate eyelid skin, and will only make your shadow crease and pool.